SONICA has been named best international project of the year at the National Fit out Awards for their project with HubSpot in Berlin

The annual awards ceremony, held virtually this year, recognizes the best in class across the fit-out industry and profiles construction projects by Irish contractors across the country and beyond.

The winning Berlin project follows several fit out projects by Sonica for their Client HubSpot including their European Headquarters in Dublin.

SONICA’s brief was to select, secure and deliver a Central-European HQ building that would attract the best new engineering and sales talent to enable HubSpot to take a firm foothold in the central European market.

Most importantly, the new building had to reflect the HubSpot culture and its commitment to its new German workforce. A long term lease was secured for 8-floors of the new 20-storey “Spreeturm Tower”, a brand new building, designed by world renowned Architect Eike Becker, and plans were soon underway to deliver what would become known as the new home for HubSpot in Berlin, “BerSpot”.

The Spreeturm Tower is located on the former border strip between East and West Berlin right beside the old Berlin Wall and is one of the fastest developing quarters in Berlin. With a height of 70 metres distributed across 20 floors, the Spreeturm provides the urban orientation for the entire surrounding area. It is a phenomenal structure and a fantastic selection for HubSpot’s new German HQ.
In late 2019, the main building was still under construction and not due to be handed over until end of Q1-2020. This meant that HubSpot were the first tenant in the building when committing to fit out the top 8-storeys of the structure.

The concept developed by interior Architects HJ Lyons for the fit out, was to alternate the functionality of the floors to suit HubSpot’s two ways of working; socially and in focused groups. 3D models were developed to clearly show the extent of finishes and intent for materials to be used throughout.

The hybrid approach to mixing German and Irish design teams was a major contributing factor to the overall success of this project.

Lindsey O’Connell, Manager, Facilities & Workplace Operations, EMEA
We are beyond excited to have a custom- built space in Berlin that is every bit as vibrant and unique as our EMEA HQ in Dublin. Thank you Sonica – once again we are very proud of what the team has built and look forward to working with you in the future.