Fitter Faster Stronger
project type
Design & Build
size
Basement Area
location
Skerries, Dublin
timescale
???
the client
Having only formed in 2013, Fitter Faster Stronger (FFS)is now widely regarded as the pre-eminent Strength, Metabolic Conditioning and Functional Training Facility in the Capital. Founded by Rory McInerney and Ciaran Ruddock, they have already cultivated a unique brand, a large Twitter following and a dedicated membership that has christened their training facility “The Home of Hard Work“. As part of their expansion and continual brand development, we were hugely enthusiastic to be engaged for their gym refurbishment project on Leeson St.
the brief
The brief was to draw heavily from the already established branding and colouring of the FFS logo, and transfer that strength of identity into the various training areas of the gym. The results are clean, sharp surfaces throughout with extensive motivational branding & calls to action.
